After winning his first Victoria Marathon in 1986, Phil decided to combine his passion for running with opening a business to serve his fellow runners. He saw a growing demand for high-quality gear as running as a fitness activity began to take off in Victoria. Phil went on to win the Victoria Marathon two more times and set a personal best record of 2 hours and 18 minutes. In 1991, Phil opened Island Runner. In October of 2014, Phil relaunched the store with his business partners as 2:18 Run to reflect his personal best marathon time. Phil wants the new name to inspire people to achieve their own personal best.
Over the years, Phil expanded the focus of his store to include other sports and activities that also gained in popularity, such as the triathlon, swimming, and cycling. Phil’s goal is to share his knowledge, passion and expertise with people of all abilities and athletic interests.
All of the products available at 2:18 Run must meet his criteria of specialized, high-quality gear. Phil’s unique combination of cutting edge gear and expert advice gives his customers the best fit, every time.
Come in and visit Phil today to hear his story and get a one-one-one consultation to strive towards your own personal best.